
This recent post on CrunchGear shows off a new tablet app for Wired Magazines that is under development. This started the gears working in my head about a real problem emerging in the app ecosystem that has developed around Apple, Android and to a lesser extent RIM, Windows CE Mobile Phone, WebOS, et. al.
If I pick up a newspaper or magazine I know exactly how it’s going to work. I can skim through pages, read any article that grabs my fancy and curse at the subscription cards regardless of what type of periodical it is or who has published it. But in a world where we get our publications via app it’s possible that no two will ever be alike. Not only is it likely that no two interfaces will be the same but it’s also a near certainty that some will just plain suck. Many engineers are not designers and even those that are may not have any sense of good layout or UI. There shouldn’t be a learning curve when it comes to reading an article.
I envision this playing out:
- First, you hear about a great article around the water cooler at work.
- The next time you’re around your tablet you go and look it up.
- Curses, it’s not available online, but if you download the company’s app you can get it.
- Whoops, the app costs $4.99… well you heard it was a good story so you’ll pay it. After all there must be other articles you’d find interesting.
- After spending your lunch hour downloading the app and figuring out how it works you discover that the article you’re after isn’t in the current issue.
- You spend your next coffee break on Google trying to figure out how to get previous issues.
- Ah ha, there’s a separate app for previous issues… it’s also $4.99.
- After getting home you spend an hour on the phone navigating a phone tree until you can explain to the level one tech support person that you downloaded the wrong app.
- Level one manages to shrug his/her shoulders so over dramatically you can actually hear it over the phone. You’re then transferred to level two.
- Level two tells that there’s no way transfer the purchase price to the other app, but they’ll send you a refund card in 4 to 6 weeks so that you can get your five bucks back in 8 to 12 weeks. By the way you really should be calling the phone company with these types of issues.
- You go head an purchase the second app knowing you’ll get the the refund before you retire.
- After downloading and figuring out how this different UI works you’re exhausted and go to bed.
- You wake up the next morning enthusiastic that you’ll finally get to read this, surely, amazing article.
- You open the app which crashes, but it works fine the second time you try.
- You wade through 4 screens worth of advertisements and at long last you make it to the article.
- The article quotes two freely available AP stories and has one other paragraphs that amounts to “well, I guess we’ll have to wait and see.”
- …
- The jury turns in a guilty verdict and you’re introduced to your new cellmate Big Tony.
If the day comes where the majority of people are consuming their print media on portable devices like the Kindle or iPad I’m sure these issues will work themselves out. Until then this seems to be one of those issues where technology only serves to make our lives more complicated. Granted most of us won’t end up getting our salad tossed by Big Tony and his crew but the frustration is inevitable. On the bright side, if it does end up going to the extreme maybe the publisher will issue your refund in cigarettes.


